Jun 10, 2013 | Post by: bizinc No Comments

The Power of Female Role Models

Post by Sarah Robson, BizInc Communications Assistant 

After working with BizInc for the greater part of a year, I have noticed a significant trend: there are far less females that have come forth with their business ideas than men. I am a female who falls into this category, as I have not been confident enough to come forward with a business idea, and I have given excuses as to why I would not succeed as an entrepreneur. After talking to many female students across Western University I found that my skepticism is prevalent, and it is common for other women to view entrepreneurship in a similar way as I have.

Now, why is this perspective common? This is a question that has constantly been in the back of my head, and it led me to co-organize BizInc’s first Women in Entrepreneurship event that took place on March 5, 2013 at Brescia University College. During this event, students heard from female leaders in the London community who are running their own businesses. As well, it provided an opportunity for entrepreneurial-minded females to gain more insight into what it takes to be an entrepreneur.



Sara Blakely


Arianna Huffington



I believe that it is extremely important for female students interested in entrepreneurship to have role models to look up to. As much as Bill Gates or Mark Zuckerberg might be the first entrepreneurs that come to mind, there are a growing number of female entrepreneurs that too are taking the stage. Some influential role models include: the founder of Spanx, Sara Blakely, the woman behind TalentEgg, Lauren Friese, and the Huffington Post’s founder, Arianna Huffington. Sheryl Sandberg, the COO of Facebook, is a powerful woman of influence whose books and TED talks have touched countless young women across the world.


It is evident that female entrepreneurs are creating amazing things, and it is good role models that inspire students like myself to push the boundaries and take risks I never thought I could take.

So ladies, my message to you is to just jump in! Drop by BizInc, even if it’s just an idea. You don’t need a full business plan and go-to-market strategy to get a meeting. We have resources right here to help you validate your idea and take it to the next stage.

Hope to see you soon.

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